From the various existing marketing media, the PC vendor Dell still believe in 'magic' on the Internet to lure their potential customers.
Described Chue Chee Wei, Marketing Director of Dell South Asia, apart from the broader coverage, the Internet is also a powerful medium for raising their user community base.
"For the future, we'll even take a portion of print advertising budget to be allocated to digital marketing," he said, without mention of Dell's advertising fund.
Digital marketing is done not only limited to Dell through online media, but also includes mikroblogging site Twitter and Facebook.
"We do this because it follows the trend. Let's see, the print media would also have a lot of that has its online version," said Chee.
In fact, he continued, in Singapore, a study says that on average spend 15-20 hours netter in cyberspace in a week.
"They're not even glare at the print media," added the man was humorous to some journalists in the roundtable discussion, in Grand Indonesia, Thursday (3/12/2009).
Described Chue Chee Wei, Marketing Director of Dell South Asia, apart from the broader coverage, the Internet is also a powerful medium for raising their user community base.
"For the future, we'll even take a portion of print advertising budget to be allocated to digital marketing," he said, without mention of Dell's advertising fund.
Digital marketing is done not only limited to Dell through online media, but also includes mikroblogging site Twitter and Facebook.
"We do this because it follows the trend. Let's see, the print media would also have a lot of that has its online version," said Chee.
In fact, he continued, in Singapore, a study says that on average spend 15-20 hours netter in cyberspace in a week.
"They're not even glare at the print media," added the man was humorous to some journalists in the roundtable discussion, in Grand Indonesia, Thursday (3/12/2009).
1 comments:
nice article.
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